Telekom Slovenije Drives 134% Revenue Growth by using AI Max for Search and Prioritizing Value

Brand

Verticals

Telecommunications

Geography

Slovenia

Google Ads Product

Search Ads

About Telekom Sovenije

Telekom Slovenije is the leading and most advanced Slovenian provider of state-of-the-art ICT services and solutions. They utilize Google Ads primarily to promote their core telecommunication services and products available through their e-shop. Always seeking to optimize performance, they were looking for innovative strategies to improve their advertising effectiveness.

Challenge

The Challenge

As the market leader in a highly competitive sector, Telekom Slovenije is continually committed to optimizing its marketing investment and maximizing digital advertising performance. The company sought an advanced solution capable of substantially improving advertising effectiveness, driving a higher Return on Ad Spend (ROAS), and ensuring their campaigns were efficiently acquiring the highest-value customers among their vast consumer base.

The brand faced several challenges:

High market competition required constant optimization of marketing investments to maintain leadership.
The need to maximize digital advertising performance and increase Return on Ad Spend (ROAS).
Identifying and efficiently acquiring the highest-value customers within a massive user base.

Threats to market leadership position

Need for optimized advertising ROAS

Inefficient targeting of high-value buyers

Strategy

The Approach

Coob Ads advised Telekom Slovenije to strategically deploy AI Max for Search combined with a value-driven bidding strategy. This innovative approach allowed the company to maximize reach, optimize bidding, and improve overall user experience across their e-shop.

The setup included:

AI Max for Search: Utilizing advanced AI-driven solutions to optimize targeting and expand keyword reach.
Search Term Matching & URL Expansion: Allowing the AI to expand chosen keywords effectively and ensuring users were dynamically directed to the most relevant landing pages for a seamless user experience.
Value-Based Bidding:Pairing the campaign with the Max Conversion Value bidding strategy to automatically prioritize and maximize overall revenue rather than just conversion volume.

Tools & Technologies

Google Analytics 4 Data-Driven Attribution Smart Bidding Responsive Search Ads (RSA)

Success

The Results

In the first two months after deploying the AI Max for Search solution, Telekom Slovenije achieved significant performance growth and efficiency. The strategic shift toward value-based bidding enabled the system to successfully find and acquire users who ultimately purchased higher-value products.

+134%

increase in revenue

2.2x

faster revenue growth compared to campaign cost

“We are very satisfied with the initial results and plan to expand the use of AI Max for Search across additional campaigns. We also appreciate the expertise and best practices provided by Coob Ads, which enabled us to test and implement the most relevant features for our business.”

Telekom Slovenije