How Liburnia & SeekandHit Scaled Bookings and Achieved a 26% ROAS Boost via AI & Google Travel

Brand

Agency

Verticals

Travel & Hospitality

Geography

Croatia

Google Ads Product

Search Ads Performance Max

About Liburnia Riviera Hoteli

Liburnia Riviera Hotels is a premium hospitality powerhouse dominating the Opatija Riviera—a historic, high-end coastal region in Croatia. Managing an extensive, multi-million-dollar portfolio of luxury hotels, heritage villas, design apartments, and full-scale holiday resorts, Liburnia caters to a highly sophisticated international clientele. Beyond premium leisure accommodations, the brand anchors the regional business ecosystem with state-of-the-art congress centers, world-class wellness/spa infrastructure, and high-end gourmet dining experiences.

Challenge

The Challenge

Liburnia’s growth had hit a plateau due to a heavy over-reliance on legacy Search campaigns within traditional German-speaking (DE & AT) markets. This focus triggered a dual problem: stagnating search volumes and rising customer acquisition costs (CPA) that eroded profitability.

The brand was completely missing out on high-potential travelers within driving distance.

This created a major gap between Liburnia’s need for consistent, high-volume bookings across its premium properties and its outdated marketing setup. To scale, they needed to shift from a search-only dependency on legacy markets into an automated, full-funnel ecosystem.

Key Objectives:

Prove regional markets can deliver equal or superior ROAS to main markets.
Re-energize the saturated German & Austrian market into a high-yielding conversion engine.
Increase overall booking growth while maximizing profitability.

Stagnation within mature DE & AT markets

Missed opportunities in neighboring regions

Rising acquisition costs eroding profit margins

Strategy

The Approach

To close the gap, SeekandHit—backed by strategic insights from Coob Ads—completely overhauled Liburnia’s Google Ads ecosystem. The agency replaced search-only campaign structures with a flexible, AI-driven framework designed to capture travelers at every stage of their journey.

The strategy was built on three clean pillars, keeping the focus entirely on financial efficiency and scale:

Targeting High-Intent Regional Markets: Using travel analytics, SeekandHit skipped the guesswork and targeted specific, high-potential countries like Switzerland, Czechia, and Bosnia & Herzegovina, where travelers were actively looking to book.
Broad Match + Smart Bidding: Campaigns transitioned to Broad Match keywords to capture the full spectrum of modern search behavior. To prevent budget waste, this was strictly paired with Target ROAS (tROAS) bidding to filter out low-value traffic.
AI-Driven Multichannel Ads (PMax & Demand Gen): The team launched Performance Max and Demand Gen campaigns across core territories. This automated setup used visual-heavy assets to reach travelers across YouTube, Gmail, and Discover right when they were looking for inspiration.

Tools & Technologies

Data-Driven Attribution Smart Bidding Broad Match

Success

The Results

By shifting to an AI-driven, full-funnel strategy, SeekandHit—with strategic support from Coob Ads—successfully transformed traditional DE and AT markets into high-efficiency booking engines. The new framework unlocked massive incremental search volume. Ultimately, the strategy proved that emerging regional markets can scale rapidly and match the efficiency of legacy channels. This approach kept Liburnia’s premium properties occupied throughout the season without eroding profit margins.

The strategic overhaul delivered exceptional cross-market scale:

+294%

conversion value in Switzerland

(with +73% spend)

+293%

conversion value in Bosnia and Herzegovina

(with +68% spend)

+516%

conversion value in Czechia

(with +22% spend)

+96%

conversion value on German Market

& +26% Search ROAS

"Collaboration on Google Ads strategy has shown how the combination of quality analytics, advanced AI capabilities within the Google Ads platform, and continuous optimization can contribute to concrete business results. We have opened new markets, increased investment efficiency, and achieved significant growth in the value of direct bookings, while maintaining high campaign profitability."

Liburnia Riviera Hoteli

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