+401.78%
increase in conversions compared to Q1 2025
How Avokado Reduced CPA by 76.96% and Increased Conversions by 401.78%
About Ploting
Ploting is a company based in Serbia that operates in both B2B and B2C segments, specializing in the production and installation of custom made fences and gates. Their work is based on high quality metalwork, tailored technical solutions and the integration of access control systems, especially for industrial and commercial facilities. Instead of offering standardized products, Ploting develops solutions that are technically, functionally and aesthetically adapted to the specific needs of each client.
Challenge
Challenge
Ploting faced a lead quality challenge rather than a lead volume challenge. As a company specializing in custom-made, high-value fences and gates, Ploting needed to attract potential customers looking for tailored technical solutions, while filtering out low-intent users focused mainly on low-cost, mass-produced alternatives.
Another obstacle was the nature of the category itself. The decision-making process is longer and more complex, with users spending time researching, comparing multiple providers, and evaluating different technical solutions before submitting an inquiry. This meant the brand had to do more than generate visibility. It needed to build trust, communicate expertise, and stay relevant throughout the consideration phase.
The goal was to move from generating general interest to attracting more qualified, sales-ready leads that matched the real value of Ploting’s offer.
Primary objectives:
- Increase the number of quality inquiries from users actively looking for a solution
- Reduce less relevant visits and attract higher quality leads
- Reach users looking for solutions tailored to their specific needs
- Build trust in the early stage of consideration
- Prioritize lead quality over lead volume to improve sales efficiency
Low-intent traffic filtering
Early trust-building
Qualified lead generation
Long consideration cycle visibility
Strategy
The Approach
To improve lead quality and reduce low-intent traffic, Avokado, with the support of Coob Ads, expanded Ploting’s strategy from a Search-only setup into a full-funnel Google Ads structure. The new approach was designed to address a longer and more complex decision-making journey by building trust earlier, reaching more relevant users before they were ready to inquire, and capturing stronger intent when demand became more specific.
- Full-funnel structure: To move beyond a Search-only setup, the strategy introduced Demand Gen, Performance Max, Display, and Dynamic Remarketing alongside Search campaigns. This allowed Ploting to build awareness and credibility earlier in the customer journey, warm up relevant audiences over time, and remain visible until purchase intent became stronger.
- Stronger audience targeting: Customer Match and lookalike segments were introduced to help the algorithm identify users who more closely matched the profile of Ploting’s existing high-value clients. This improved audience relevance, supported Smart Bidding with stronger input signals, and helped focus spend on users more likely to be interested in tailored, premium solutions.
- Better intent capture and efficiency: Search and Performance Max helped Ploting appear in front of users with stronger purchase intent, while Smart Bidding improved efficiency by optimizing toward more relevant conversions. At the same time, Display and Dynamic Remarketing kept the brand present during the longer research phase, helping maintain visibility and consideration.
Tools & Technologies
Success
The Results
Compared to Q1 2025, the new full funnel Google Ads structure significantly improved Ploting’s performance in the analyzed period.
These results demonstrate a clear improvement in campaign efficiency, traffic quality, and overall sales performance for Ploting’s custom solutions.
-81.81%
lower cost per conversion, improving overall campaign efficiency
-76.96%
lower CPA, helping attract more relevant, sales-ready leads at a significantly lower cost
"Working on the Ploting project required a carefully designed strategy that goes beyond traditional lead generation. In this process, the support of the Coob Ads team was extremely valuable. Together, we developed a full-funnel approach that combines Demand Gen, Performance Max, and Search campaigns to simultaneously build demand and capture users with clear purchase intent. Our focus was on lead quality rather than sheer volume, enabling the sales team to work with highly relevant inquiries and shorten the sales cycle. The result was a significant increase in conversions alongside a substantial reduction in acquisition costs, confirming that a precise strategy and consistent optimization can deliver real business impact."
Stevan Bjedov
Partner - Digital Expert
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