Full-Funnel Strategy for Beliy Veter: −91% CPA and 195% Growth in Conversions

Brand

Agency

Verticals

E-commerce & Retail

Geography

Kazakhstan

Google Ads Product

Search Ads Performance Max Demand Gen

About Beliy Veter

Beliy Veter is one of the largest electronics and home appliances retailers in Kazakhstan. Founded in 2000, the company operates 40+ stores across 12 cities and runs its own online platform, shop.kz, serving both B2C and B2B customers.

Challenge

The Challenge

The company was launching a new segment from scratch, making it essential to build a pipeline of potential customers, generate the first conversions, and establish a foundation for further growth. At the same time, the limited volume of existing demand required going beyond Search and engaging audiences at different stages of the customer journey.

Key project challenges and objectives:

Launch a new segment: Generate demand and attract the first customers to the new direction.
Increase conversions: Grow the volume of target actions as campaign data accumulated and campaigns were optimized.
Control acquisition costs: Reduce CPA and maintain a stable cost per conversion.
Build a full-funnel strategy: Engage audiences at different stages of the customer journey — from generating interest to conversion.
Scale reach: Expand beyond existing Search demand and create additional growth opportunities for the new segment.

Launch a new segment

Increase number of conversions

Reduce acquisition costs

Build a full-funnel strategy

Scale reach

Strategy

The Approach

We built a unified Full-Funnel strategy around a single goal – Transaction. Each channel played a specific role at a different stage of the customer journey:

Demand Gen – demand generation: YouTube Shorts, Discover, and Gmail helped build interest in the category and attract new audiences.
Performance Max – scaling: continued engaging the audience by finding users with a high likelihood of conversion across Google channels and helping scale transaction volume.
Search – demand conversion: focused on users who were already searching for a solution and were ready to make a purchase.
Unified optimization: all campaigns were optimized toward a single goal – Transaction, bringing the channels together into one system and allowing the algorithms to work with a shared conversion signal.

Tools & Technologies

Measurement & Analytics Google Tag Manager

Success

The Result

Over the campaign period from March 30 – August 3, 2026, the strategy helped reduce acquisition costs while increasing conversion volume:

−91% CPA — decrease in acquisition cost over the campaign period
+195% conversions — growth in conversions in June compared with April
−14% CPA — decrease in acquisition cost across the account, with CPA below the account average

−91%

decrease in acquisition cost (CPA) over the campaign period

+195%

growth in conversions in June compared with April

14%

decrease in acquisition cost across the whole account

with CPA below the account average

“For this product category launch, proper budget allocation and giving Google's algorithms enough time to learn were of utmost importance to us. Coob Ads' proposed strategy, with constant monitoring and optimization of campaigns by our partner agency, AMDG, was at the heart of those magnificent results. KPIs were met and then some - most importantly, CPA was reduced by 91%.”

Dias Isatayev

Head of Digital, Beliy Veter

Ready to Transform Your Digital Marketing?

Let’s create your success story with data-driven strategies that deliver measurable results.

CONTACT OUR TEAM

info@coob-ads.net

Explore Similar Cases

View Case Study