Đak Sport Reaches 22.4 ROAS After Shifting to Value Based Bidding

The Approach

To increase ROAS and conversion value without a major budget increase, Đak Sport, with support from Coob Ads, focused on closing the gap between the existing fragmented account setup and a structure that could better support value based growth. The solution was designed to give Google’s AI cleaner signals, stronger inputs, and a clearer direction for automated optimization.

• Account restructuring: The account was reorganized around Search and Performance Max and aligned with Google Ads best practices. This created a cleaner campaign setup, reduced fragmentation, and helped Google’s AI learn and optimize more efficiently.
• Value Based Bidding: The strategy moved from Maximize Conversions to Maximize Conversion Value, and then toward a tROAS approach. This helped automation focus less on total conversion volume alone and more on purchases with stronger revenue potential.
• Search and Performance Max Power Pair: Search campaigns helped capture users with clear purchase intent, while Performance Max supported broader coverage across Google channels. Together, they helped Đak Sport reach relevant shoppers more efficiently and guide them toward higher value actions.
• Stronger audience signals: Performance Max campaigns were enriched with first party data and Customer Match lists. These signals gave Google’s AI better input on valuable customers and supported smarter optimization toward users more likely to purchase.
• Foundation for future expansion: Beyond immediate performance growth, the new setup also prepared Đak Sport for the next phase of digital development, including the future rollout of Shopping Ads in the Serbian market.