How Auro Domus drove 57% higher search intent through full-funnel strategy

The Challenge

For Auro Domuss, scaling in the highly competitive Croatian investment gold market meant overcoming a heavy reliance on existing search intent. In a market where consumer education and brand authority are the only real differentiators, the brand was challenged by its own lack of presence in the early inspiration phase. To grow, they had to solve the problem of how to engage potential clients earlier in the funnel, using visual storytelling to build the trust necessary for long-term investment decisions.

The brand faced several challenges:

• Challenge of maintaining top-of-mind awareness across two distinct service pillars—Investment, Buyback—within a highly competitive market, which relies heavily on consumer education and brand authority.
• Over-reliance on existing search demand, missing potential investors in the early inspiration and discovery phases, was limiting growth potential. 
• The need to measure the real-world impact of how mid-funnel video investments directly trigger active search behavior to ensure the brand remains the primary choice for consumers.
• The need for precise metrics to validate the effectiveness of creative assets in a sector with long decision-making processes.