Today we are opening a new chapter in our company’s journey.
Admixer Media is becoming Coob Ads.
This change is more than a new name or visual identity. It is part of a wider group renaming: Admixer Advertising becomes CoobX, and Admixer Media becomes Coob Ads. It reflects how the group has evolved, what we do today, and where we are going next.
Admixer Media has been known as a trusted partner helping advertisers, agencies, and partners work with Google Ads in Serbia, Slovenia, Croatia, and Kazakhstan. As the official Google Ads Sales Representative, this role remains at the center of our business.
At the same time, the wider company group has grown beyond advertising alone. Today, it operates across media, marketing, data, cloud technologies, AI, platforms, and market enablement. With one goal: to support and enable growth.
This broader evolution is reflected in the new group brand CoobX, replacing Admixer Advertising.
As part of the same change, Admixer Media will continue under a new name: Coob Ads.
While our name is changing, our commitment remains the same.
Coob Ads will continue supporting advertisers, agencies, and partners as the official Google Ads Sales Representative in selected markets. Backed by the same experienced teams and trusted relationships, we remain focused on local expertise, reliable support, and long-term growth of our partners.
Why Coob Ads?
“Coob” comes from Core of Business, the idea behind the new group brand CoobX.
It represents the center where different capabilities come together: media, marketing, data, cloud technologies, AI, local expertise, and global platforms.
“Ads” keeps the focus of this business unit clear.
Coob Ads is built around support for Google Ads: digital advertising, agencies, advertisers, education, and local market support.
As part of the CoobX group, the name reflects the team’s role: combining Google Ads expertise with local market knowledge to help advertisers and agencies use the platform more effectively.
The core of next
The world around us is becoming increasingly complex. Businesses navigate more platforms, more data, more tools, and greater expectations from customers and partners. In this environment, technology alone is not enough. Companies need structure, local understanding, and a trusted partner who can connect different parts into one clear direction.
That is the role Coob Ads is built to play. Coob Ads combines Google Ads expertise, local market knowledge, education, and partner support to help turn platform opportunities into real growth.
We are grateful to our teams, partners, clients, and platforms who have been part of this journey. Today, we move forward with a name that better reflects who we have become and where we are heading next.
Welcome to Coob Ads.